The Networks Are Eager to Get You On Demand and Off Your DVR
As the fall TV season gets underway, you're going to hear a lot about "live-plus-3-day" and "live-plus-7-day" ratings in the coming weeks. More viewers are watching TV on a delayed basis, and network executives would prefer that everyone stop talking about next-day ratings, which don't capture the full audience snapshot, and instead wait to include several more days of time-shifted viewing.
Wed, Sep 24, 2014